AI Overviews have nearly doubled across five commercial search modifiers
AI Overviews now appear on 88% of the commercial keywords we tracked, up from 46%. See how coverage changed for reviews, pricing, comparisons, and more.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
Top FAQs for SEO Split-Testing with SplitSignal
Explore the most frequently asked questions (FAQ) about SEO A/B Testing with SplitSignal, a solution presented by Semrush.
The State of Statistical SEO Split-Testing in 2021 [Research]
The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO teams, on the other hand, don’t seem to be using split-testing to its full potential. Why?
How An Agency is Using Link Building for a Bakery's SEO Growth
Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery from Florida in the US. In this episode, we’re going to look at how our partner agency is working on one of the main components of SEO success, which is building a strong link profile
How An Artisan Bakery Is Increasing SEO Through Competitor Analysis
If you’re wondering how to do competitor analysis when it comes to SEO for bakeries or small businesses, this is one you won’t want to miss. Take a close look at how a powerful digital agency helps an artisan bakery in Fort Lauderdale capture web traffic and convert them into customers.
How to Make Google Web Stories [2021 Study]
Semrush has created a comprehensive research study on Google Web Stories, analyzing 2,400 search results.
Who Has the Best Backlink Database? Semrush vs. Competitors [Study]
Semrush is constantly working on expanding its backlink database, so we decided to investigate the comparisons. After having run numerous internal tests to decide on the strongest backlink checker on the market, we’re now ready to share our first study with you.