AI Overviews have nearly doubled across five commercial search modifiers
AI Overviews now appear on 88% of the commercial keywords we tracked, up from 46%. See how coverage changed for reviews, pricing, comparisons, and more.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
SEO Case Study: How US Trucking Company Got 60% Organic Increase in Just 3 Months
In SEO Reality Show Episode #3, we check back with the team at Aimclear as they serve the client we paired them with, a powerhouse American trucking firm in the upper Midwest.
Traffic Growth Rankings for US Websites [Study]
Semrush compared January 2020 vs. 2021 traffic stats for the US domains to see which websites were getting more traffic.
Low & High Competition Buyer Intent Keyword Lists
We reviewed 20 billion Google searches to find low competition buyer keywords. We reviewed high competition buyer intent keywords for an insight into user behavior. The low competition keyword list shows opportunities for small retail and service businesses.
20+ SEO Experiments to Get More Organic Traffic
Want to get more organic traffic? Here are 20+ SEO experiments you can run on your site with the aim of increasing traffic and CTR — with examples.
SEO Analysis Increases Global Classroom Community Visibility — Semrush Reality Show Episode #2
Episode #2 jumps across “The Pond” to explore our second Reality Show case study featuring the challenges confronting an innovative online classroom community, Learning With Experts. The agency team Semrush selected for this challenge is UK-based Re:Signal — proven SEO experts and digital marketers. Read on to understand the business challenges for this case study and the opportunities that came directly out of Semrush.
How to Prepare for Core Web Vitals Update in 2021 [Study]
Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.