AI Overviews have nearly doubled across five commercial search modifiers
AI Overviews now appear on 88% of the commercial keywords we tracked, up from 46%. See how coverage changed for reviews, pricing, comparisons, and more.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
Semrush SEO Reality Show! Agency Secrets Revealed via Repeatable Case Studies
Marketers, have you ever wanted a behind-the-scenes look at how professionals within digital marketing agencies help clients improve their site and content for SEO? In a series we’re calling the “Semrush Reality Show,” we provide you with a unique, behind-the-scenes perspective into this very process.
SEO Case Study: How UK-based Agency Helped an Online Learning Platform Increase Organic Traffic by 59.5%
In the spring of 2021, we focused one of the SEO Reality Show episodes on the approach one of our agency partners, Re:signal, took to help their client, Learning with Experts, increase their organic traffic. Now that several months have passed, we want to circle back on that story and provide some results from their hard work and close collaboration.
SEO Split-Testing [Case Study] “Removing Breadcrumbs on Product Pages”
Learn more about the SEO test result from the most recent case study published by SplitSignal: Removing the last breadcrumb on the product page of the marketplace website.
2021 Core Web Vitals Update: Assessing the Initial Impact
We at Semrush decided to take a look at some preliminary trends as we pass the first half of the Core Web Vitals update. This post reveals what differences we managed to pinpoint thanks to the analysis of all the retrieved data.
YouTube SEO Study: Insights & Data to Help You Rank Higher
We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at position one!
How One Agency Is Using an SEO Audit to Boost a Bakery's Visibility
In this episode of our SEO Reality Show, you‘ll learn how to perform a technical SEO audit for a real US bakery and how to follow the same process for your business.