Top Museums Websites in New Zealand

Name: Top websites in New Zealand (Museums)
Creator: Semrush
License: https://sr03.amzseller.tools/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in New Zealand, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ushmm.org

687.04K

0.81%5.55K

99.19%681.49K

↑57.09%

↑994.68%

Search

nzhistory.govt.nz

154.75K

55.15%85.34K

44.85%69.41K

↑31.23%

↓15.46%

Direct

tepapa.govt.nz

81.31K

57.85%47.04K

42.15%34.27K

↓56.01%

↓10.04%

Search

aucklandmuseum.com

72.13K

52.32%37.74K

47.68%34.39K

↓17.2%

↓14.9%

Search

theoi.com

65.32K

6.85%4.47K

93.15%60.84K

↑713.32%

↑152.87%

Search

nzbirdsonline.org.nz

59.07K

29.18%17.24K

70.82%41.83K

↑43.04%

↑51.98%

Search

aucklandzoo.co.nz

52.97K

23.83%12.62K

76.17%40.34K

↑32.59%

↑8.43%

Direct

nianticlabs.com

52.16K

26.42%13.78K

73.58%38.38K

↓41.7%

↑17.15%

Direct

stardome.org.nz

46.14K

10.33%4.77K

89.67%41.38K

↑7.6%

↑22.71%

Search

geni.com

41.59K

24.35%10.13K

75.65%31.47K

↓10.94%

↓4.83%

Direct

visitsealife.com

41.5K

22.58%9.37K

77.42%32.13K

↑333.34%

↓7.14%

Direct

si.edu

38.99K

23.64%9.22K

76.36%29.77K

↑71.51%

↓22.19%

Direct

smithsonianmag.com

38.64K

19.59%7.57K

80.41%31.07K

↓60.34%

↓9.03%

Direct

history.com

36.88K

32.4%11.95K

67.6%24.93K

↓9.42%

↑124.39%

Direct

aucklandartgallery.com

33.56K

36.48%12.24K

63.52%21.32K

↑87.74%

↑0.99%

Direct

rmg.co.uk

27.81K

4.36%1.21K

95.64%26.59K

↑2,418.66%

↓24.87%

Search

historyhit.com

26.55K

10.23%2.72K

89.77%23.83K

↑1,355.54%

↑33.44%

Search

warthunder.com

20.66K

71.25%14.72K

28.75%5.94K

↑10.87%

↓35.51%

Direct

whitehouse.gov

20.4K

11.12%2.27K

88.88%18.13K

↑26.3%

↓35.26%

Direct

nhm.ac.uk

19.56K

24.56%4.8K

75.44%14.75K

↑310.73%

↑4.76%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Museums Websites in New Zealand on August 2026

As of August 2026, ushmm.org leads Museums in New Zealand with 687.04K monthly visits. Its audience skews mobile-first (0.81% desktop / 0.81% mobile), and traffic is up month over month 57.09% and up year over year 994.68%. nzhistory.govt.nz holds second with 154.75K visits and a desktop-leaning mix (55.15% desktop / 44.85% mobile), while tepapa.govt.nz ranks third with 81.31K visits.

Across the leaders, digitickets.co.uk is the most mobile-first (100% of visits), whereas findmypast.co.uk is the most desktop-reliant (100%). Momentum favors bishopmuseum.org in the latest month (354,800%), while aresgames.eu shows the steepest pullback.

Acquisition patterns also differ: ushmm.org is driven primarily by search, ushmm.org by direct, and ushmm.org by referral; overall, 46 of the top 100 sites are direct-led, 48 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in New Zealand