Top Travel & Tourism Websites in Belgium

Name: Top websites in Belgium (Travel & Tourism)
Creator: Semrush
License: https://sr03.amzseller.tools/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Belgium, Updated August 2026

August 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

belgium.be

19.31M

27.14%5.24M

72.86%14.07M

↑11.78%

↓13.9%

Direct

buienradar.be

9.57M

19.1%1.83M

80.9%7.74M

↑138.57%

↓6.13%

Direct

booking.com

6.45M

43.44%2.8M

56.56%3.65M

↑5.15%

↓9.56%

Direct

meteovista.be

5.71M

12.63%720.99K

87.37%4.99M

↑92.89%

↑15.55%

Direct

belgiantrain.be

4.06M

22.44%911.25K

77.56%3.15M

↑4.64%

↓18.93%

Direct

ryanair.com

1.69M

38.18%645.09K

61.82%1.04M

↑7.01%

↓20.61%

Direct

tripadvisor.be

1.57M

34.91%547.21K

65.09%1.02M

↑17.64%

↓23.14%

Search

airbnb.be

1.53M

43.01%660.1K

56.99%874.79K

↓4.83%

↓8.06%

Direct

skyscanner.net

1.36M

44.52%606.26K

55.48%755.55K

↑11.75%

↑4.67%

Direct

tuifly.be

1.21M

16.35%197.75K

83.65%1.01M

↑10.12%

↓24.21%

Direct

brusselsairlines.com

881.13K

33.21%292.64K

66.79%588.49K

↑33.48%

↓21.12%

Direct

b-europe.com

791.72K

29.51%233.62K

70.49%558.1K

↑7.53%

↓1.71%

Direct

getyourguide.com

784.75K

33.57%263.42K

66.43%521.34K

↓2.79%

↑55.15%

Direct

tui.be

745.94K

38.18%284.79K

61.82%461.16K

↓16.41%

↓33.38%

Direct

tripadvisor.com

718.38K

38.08%273.58K

61.92%444.8K

↑1.13%

↓15.14%

Search

quefaire.be

713.41K

11.25%80.25K

88.75%633.16K

↑42.94%

↓27.4%

Direct

komoot.com

656.76K

55.08%361.73K

44.92%295.04K

↑3.68%

↓15.41%

Direct

airbnb.com

626.57K

45.13%282.74K

54.87%343.83K

↑30.6%

↓5.9%

Direct

trip.com

563.13K

45.91%258.53K

54.09%304.6K

↓7.61%

↑86.33%

Direct

sunweb.be

560.99K

39.9%223.84K

60.1%337.15K

↓11.41%

↑4.89%

Direct

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Key Insights on Top Travel & Tourism Websites in Belgium on August 2026

As of August 2026, belgium.be leads Travel & Tourism in Belgium with 19.31M monthly visits. Its audience skews mobile-first (27.14% desktop / 27.14% mobile), and traffic is up month over month 11.78% and down year over year -13.9%. buienradar.be holds second with 9.57M visits and a mobile-leaning mix (19.1% desktop / 80.9% mobile), while booking.com ranks third with 6.45M visits.

Across the leaders, skiinformatie.nl is the most mobile-first (99.45% of visits), whereas gent.be is the most desktop-reliant (65.72%). Momentum favors flixbus.co.uk in the latest month (273.81%), while airbnb.fr shows the steepest pullback.

Acquisition patterns also differ: belgium.be is driven primarily by search, belgium.be by direct, and belgium.be by referral; overall, 80 of the top 100 sites are direct-led, 15 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Belgium