Ultimate SEO checklist: 43 tips to optimize your website
Use this SEO checklist to optimize your site for both Google and AI-driven search results.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
10 SEO best practices for Google and AI search
SEO best practices that hold up in AI search, where Semrush found the average visitor is worth 4.4x an organic one.
Internal links: ultimate guide + strategies
Internal links help users, search engines, and AI crawlers understand your site. Here‘s how to fix issues holding you back.
We rebuilt SEOquake, Semrush’s free SEO Chrome extension
Semrush released a rebuilt version of SEOquake, the free Chrome extension for running quick page-level SEO checks without leaving your browser.
Canonical URLs: SEO Best Practices, Common Issues, and How to Fix Them
A complete guide to canonical URLs: how they affect SEO, how to add or change canonical tags, and how to fix issues in WordPress, Shopify, and more.
16 Best SERP Tracking Tools for 2026 (Free & Paid)
Review the 16 best SERP tracking tools for monitoring Google + AI search rankings to find which is right for you.
Shopify SEO: Optimization Guide for Beginners
Shopify SEO tips include creating a logical site structure, customizing your URL, and building backlinks.
Building Trust for SEO: Why It Matters & How to Do It
Learn why establishing trust in SEO is essential, gain practical tips, and download our checklist.
Off-Page SEO Checklist: Our Top 8 Tips
Use this off-page SEO checklist to increase your site‘s trustworthiness, authority, and search visibility.
5 Ways to Use Google Search Console for Keyword Research
Discover how to use Google Search Console to discover keyword opportunities + get more traffic to your site.