AI Overviews have nearly doubled across five commercial search modifiers
AI Overviews now appear on 88% of the commercial keywords we tracked, up from 46%. See how coverage changed for reviews, pricing, comparisons, and more.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
Voice Search Study Methodology: Factors Influencing Search Engine Rankings in 2019
Our recent voice search study analyzed the results of over 50,000 queries split across three devices and included 10 key factors that have an influence on how a voice search answer is selected by Google Assistant. In this post, you will see our complete methodology, which describes the data gathering process in full.
Voice Search Study: Factors Influencing Search Engine Rankings in 2019
With voice search so hotly discussed and debated this year, we decided to produce a study that will offer data you need. Discover which ranking factors are critical for success to do well on Android & other Google devices. Our findings will offer great insights to SEOs and marketers worldwide.
How To Promote Your Business Using Thematic Campaigns: Semrush Case Study
How do you promote your product when there’s nothing new to report? In this post, you‘ll learn some of the cheapest and quickest ways to entertain your users and get them to test your product. Explore the power of occasion-based marketing with Semrush!
Website Performance Research [Semrush Study]
Page load speed is both a very important user experience factor and a Google ranking factor. Semrush studied 150,000 websites to find out which website performance mistakes are the most common, and which should get extra attention. Keep reading to find out what you can do to improve your website‘s performance.
Most Effective Outreach Strategies for Link Building [Semrush Study]
Whatever new ways of increasing websites’ visibility come out, link building isn‘t going away anytime soon. To reveal the outreach strategies and content types that specialists from different areas of digital marketing choose to achieve their link building goals, Semrush surveyed over 500 SEO and digital marketing professionals.
Top 3 Viral Marketing Campaigns to Take Inspiration From
Marketers aim to spread the word about their brand to a wide audience, and they often do this by trying to make their content go viral. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.