How to find competitor keywords and close visibility gaps
Find competitor keywords in traditional search, AI search, and web conversations to improve visibility.
Competitor Intelligence & Research
Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.
Google Ads competitor analysis: A how-to guide (+ top tools)
Learn how to analyze competitors‘ Google Ads campaigns with top industry tools and a step-by-step process.
Competitive intelligence 101: What it is & how to gather it
Learn what competitive intelligence is and how you can gather it and use it to improve your own strategy.
How to Analyze & Compare Competitor Website Traffic in 2026
See how many visitors your rivals get, where visitors come from, how many convert, and more.
8 Insights You Can Gain from Competitors’ Top Pages
Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush Traffic & Market to your subscription and benefit from the new feature.
7 Ways AdClarity Will Make You a Better Advertiser in 2025
Discover seven ways AdClarity – Advertising Intelligence refines your ad strategy, from analyzing competitors‘ ad spend to decoding top campaigns and spotting global market opportunities.
How to Conduct a Competitive Audit: Steps and Top Tools
Competitive audits drive business growth and improve outcomes. Learn how they can help you stay on top.
Advertising Trends: Using Competitor Ad Spending Data for Benchmarking [Study]
If planning and budgeting for your ad campaigns feels too much like a finger-in-the-wind scenario for your liking, you’ve come to the right place.
Top Trends in Ecommerce for 2023 & Beyond
Semrush‘s new ecommerce report has the ecommerce trends data for 2023 you need to grow your strategy and drive your business into the future. Ready to shape your ecommerce strategy for 2023 and beyond?
What Are Intercept Keywords, and How Can They Help?
You might be forgiven for thinking that driving traffic via Google is all about targeting high-volume keywords that are low in competition. Sure, that can be part of making search engine marketing work for your business, but what if low-volume keywords that are high in competition could work for you, too?