Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Global coverage expansion now provides international teams with real AI search data for previously unmeasured markets, growing the Semrush prompt database to more than 261 million LLM prompts.
Semrush, an Adobe company, has expanded its AI visibility prompt database to 32 countries, adding 17 new regional markets across the AI Visibility Toolkit and Enterprise AI Optimization (AIO) solution. The expansion grows the total prompt database to 261 million prompts globally, including 126 million US prompts and 58.4 million ChatGPT prompts.
For organizations running global strategies, AI search visibility has been constrained by limited data that reflects only a fraction of the markets where their brands compete. This data expansion closes that gap, making AI search data accessible in geographies that previously had no coverage.
17 New Markets, One Unified Database
The newly available countries in Semrush’s AI visibility database are Argentina, Austria, Belgium, Chile, Colombia, Denmark, Finland, Ireland, Israel, Norway, Panama, Peru, Poland, Saudi Arabia, South Africa, Switzerland, and Uruguay.
Coverage is consistent across all Semrush surfaces, whether you’re accessing this data from Enterprise AIO or Semrush One.
What The AI Visibility Database Powers
Semrush’s AI visibility database underpins the discovery and market-level intelligence that enterprise teams rely on to research the AI search landscape beyond what they track in their own projects.
It enables teams to:
- Explore how AI models respond to queries in a given market.
- Research and benchmark brand visibility across countries and competitors.
- Identify topics, top brands, and top sources relevant to specific regional audiences.
Without market-level organic data, global teams lack the baseline intelligence needed to understand how AI systems surface brands in different geographies. The AI visibility database provides the search intelligence teams need to prioritize where to act or how to interpret local AI search performance, and boost their brand visibility everywhere users are searching.
Scaling AI Visibility For Global Enterprise Teams
The industry needs trusted search intelligence in order to make decisions rooted in data. Expanding to 32 countries reflects the operational reality facing enterprise marketing, SEO, and brand teams right now: AI search is not a single-market phenomenon.
Brands with international presence must now manage discoverability across a growing range of AI surfaces in markets where user behavior, language, and source ecosystems differ significantly.
With this data expansion, Semrush provides a more complete foundation for organizations to benchmark, track, and optimize AI visibility at a global scale.
