What is zero-click marketing? How to execute and measure it
Zero-click marketing is a content strategy for delivering value without requiring clicks to other pages.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
How to do keyword research with Claude and Semrush
Learn how to use Claude and the Semrush MCP to find keyword ideas based on what your audience is saying.
AI chatbots talked 57.5% of AI users out of buying
We surveyed 2,338 US consumers: 65% of AI users have replaced some product-related Google searches with chatbots, and 4 in 10 dislike chatbot ads.
How to do an SEO audit with Claude & the Semrush MCP
Scan your website in Site Audit, connect Semrush’s MCP to Claude, and have Claude analyze the audit data.
How to build an AI visibility dashboard with Semrush
Learn how to build an AI visibility dashboard that shows whether the pages AI cites are the ones earning Google clicks.
4 types of keywords in SEO (+ examples)
Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.
Editors' Choice
What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
7 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Local SEO: What is it & how to do it
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
Marketing
The ultimate guide to creating a content marketing strategy
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Boost your digital marketing efforts
News & Research
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.